Witch Diary Terms of Service

Last updated: 2 August 2026

This document also serves as Witch Diary's End User License Agreement (EULA) on the App Store, in place of Apple's standard EULA — see "Apple-required terms" near the end. A plain-text copy formatted for App Store Connect's License Agreement box is available as eula.txt alongside this page.

1. Acceptance

By downloading, installing, or using Witch Diary (the "app"), you agree to these Terms of Service ("Terms"). If you don't agree, don't use the app.

2. What Witch Diary is

Witch Diary is a personal record-keeping and organizational tool for cosmetics and skincare product research and production. It helps you track products, formulation iterations, ingredient inventory, and production runs, and export that information as PDF, CSV, or JSON files.

Witch Diary is a tool to help you keep records — it is not professional, safety, or regulatory advice, and it does not replace your own judgment or professional expertise.

3. Not professional or regulatory advice

Witch Diary does not verify, certify, test, or guarantee the safety, legality, stability, or regulatory compliance of any ingredient, formulation, or product you record in the app. Any calculations, notes, or organizational structures the app provides are for your own record-keeping convenience only.

Before manufacturing, selling, distributing, or otherwise placing on the market any product based on information stored in Witch Diary, you are solely responsible for:

Verifying the safety and suitability of every ingredient and formulation;
Complying with all applicable laws and regulations in every jurisdiction where the product will be sold or used (for example, the EU Cosmetic Products Regulation (EC) No 1223/2009, US FDA cosmetic regulations, or your local equivalent);
Obtaining any required professional review, safety assessment, or regulatory approval.

We assume no responsibility or liability for any product you create, manufacture, market, or sell based on data stored in the app. This includes, without limitation, no liability for any injury, illness, allergic or adverse reaction, property damage, product recall, or other harm arising from a product you make — whether the affected person is you, a customer, or any other third party. Using Witch Diary to organize your records does not make us a co-formulator, co-manufacturer, or party to any transaction involving your products, and does not create any duty on our part to review or approve what you make.

4. Your content

You retain full ownership of everything you enter into Witch Diary — your products, formulations, ingredient data, notes, and exports. We claim no ownership over your content and, because the app has no server, we never access, view, or use it.

You're responsible for the content you enter, including making sure you have the right to store any third-party or proprietary information (e.g. a supplier's proprietary ingredient data) you choose to record.

5. Data, sync, and backups — your responsibility

Witch Diary stores your data locally on your device and, if enabled, syncs it via Apple's iCloud (CloudKit) service tied to your own Apple ID. We do not run our own servers or maintain any independent backup of your data.

You are solely responsible for maintaining your own backups — whether that means keeping iCloud sync enabled and your iCloud storage from filling up, regularly using the app's manual export/backup feature, or otherwise safeguarding your data. We are not liable for any loss, corruption, or unavailability of your data, however caused, including from iCloud outages, insufficient iCloud storage, device loss or failure, accidental deletion, or app removal.

Because your data lives only in your own private iCloud account and on your own devices, we have no access to it and no ability to recover, restore, or otherwise retrieve it if it's lost. We can't see it, we don't have a copy, and there is nothing on our end to check or fix. If you lose data, Apple's iCloud/Account support is the only place that may be able to help — we genuinely can't.

6. Subscriptions

Witch Diary offers an optional monthly auto-renewable subscription that removes the free tier's limits on active products and formulation iterations, purchased and managed entirely through Apple's In-App Purchase system.

Price and duration are shown in the app before you purchase, and on the App Store product page.
The subscription automatically renews at the end of each period unless you cancel at least 24 hours before it ends.
Manage or cancel your subscription any time via your Apple ID account settings (Settings → [your name] → Subscriptions on your device). We cannot cancel or refund a purchase directly — that's handled by Apple, per Apple's own terms and refund policies.
Your payment method is charged through your Apple ID account.
Subscription status is checked locally by the app against your Apple ID entitlement; it is not independently validated by any server we operate.

7. Acceptable use

You agree not to:

Reverse-engineer, decompile, or attempt to extract the source code of the app, except where applicable law expressly permits it;
Use the app for any unlawful purpose or in violation of these Terms;
Attempt to interfere with the app's operation or security.

8. Intellectual property

Witch Diary is developed and provided by Matic Oblak, an individual developer (no company or other legal entity). The app itself — its design, code, and branding — is owned by Matic Oblak. These Terms grant you a personal, non-exclusive, non-transferable license to use the app on Apple-branded devices you own or control, for your own personal or business use, subject to Apple's Media Services Terms and Conditions.

9. Disclaimer of warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the app will be uninterrupted, error-free, or free of harmful components, or that any data loss will not occur.

10. Limitation of liability

To the maximum extent permitted by law, Matic Oblak will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of data, profits, or business, arising from your use of or inability to use the app — even if advised of the possibility of such damages. Our total liability for any claim arising from these Terms or the app will not exceed the amount you paid us (if any) in the 12 months before the claim arose.

Nothing in these Terms limits liability that cannot be limited under applicable law.

11. Indemnification (products you make)

Because Witch Diary is a record-keeping tool and not a safety authority, you agree to indemnify, defend, and hold harmless Matic Oblak from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

any product you manufacture, market, sell, or distribute based on information recorded in the app, including claims of injury, illness, allergic reaction, or property damage;
your breach of these Terms; or
your violation of any applicable law, regulation, or third-party right.

This applies regardless of whether the claim is brought by a customer, a regulatory authority, or any other third party, and regardless of whether we had any awareness of the specific formulation or product involved.

12. Termination

You can stop using Witch Diary at any time by deleting the app. We may modify or discontinue the app, or stop supporting older versions, at our discretion — we'll try to give reasonable notice for anything that materially affects you.

13. Changes to these Terms

We may update these Terms as the app evolves. We'll update the "last updated" date above when we do; continuing to use the app after a change means you accept the updated Terms.

14. Governing law

These Terms are governed by the laws of New Zealand, without regard to conflict-of-law principles. Any dispute not otherwise resolved is subject to the exclusive jurisdiction of the courts of Auckland, New Zealand.

15. Contact

Questions, complaints, or claims about the app or these Terms should be directed to:

Matic Oblak
17 Madden Ave
Auckland
Kumeu 0810
New Zealand
Phone: +64 27 393 5244
Email: witch.diary.admin@gmail.com

Apple-required terms

Apple requires specific minimum terms in any custom EULA (App Store Review Guidelines / Apple Developer Program License Agreement, Schedule 2). These apply in addition to the sections above:

This is an agreement between you and Matic Oblak only, not Apple, and Apple is not responsible for the app or its content.
The license granted is limited to a non-transferable license to use the app on any Apple-branded device that you own or control, as permitted by the App Store's Usage Rules, except that the app may be accessed and used by other accounts associated with the purchaser through Family Sharing or volume purchasing.
We, not Apple, are solely responsible for providing any maintenance and support for the app, to the extent required by these Terms. Apple has no obligation whatsoever to furnish any maintenance or support for the app.
In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the app to you; to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app, and any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be solely governed by these Terms and any law applicable to us as the app provider.
We, not Apple, are responsible for addressing any claims by you or any third party relating to the app or your possession and/or use of the app, including but not limited to: (i) product liability claims; (ii) any claim that the app fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.
In the event of any third-party claim that the app or your possession and use of the app infringes that third party's intellectual property rights, we, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such claim.
You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated a "terrorist supporting" country, and that you are not on any U.S. Government list of prohibited or restricted parties.
You must comply with any applicable third-party terms when using the app (for example, your wireless data service agreement).
Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple has the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.